The assumption is that reducing a wardrobe by half or figuring out where to store spoons is no mere mindless endeavor. But I was a fascinated observer of what felt like the refreshing assumption behind that method.
When I picked up Marie Kondo’s best-selling book from 2014, The Life-Changing Magic of Tidying Up, and started watching her show this year, I was almost immediately a rather bored spectator as the KonMari method of tidying unfolded (pun intended). Reducing a wardrobe by half contributes toward a domestic order that radiates out to a broader order. Why do so many people today-particularly we urban and suburban women in our 20s and 30s, who in a previous generation would have been the “Sex and the City” target audience-watch this wholesome Netflix show about other people tidying their homes? Many fantasize about (and sometimes attempt to achieve) similarly ordered homes. In the show Kondo counsels real clients through a rigorous home organization process that involves going through every blessed item they own, discarding it if it fails to “spark joy” and putting it in its place if it does. Today, a similar demographic watches “Tidying Up With Marie Kondo,” starring the titular best-selling author and “tidying” guru.
Twenty years ago, American women watched the fictional Carrie Bradshaw traipse through New York in an ever-expanding collection of pricey stilettos on “Sex and the City.” Many aspired to buy (and walk as gracefully in) similarly chic outfits.
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